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Industrial Analytical Instrumentation

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Broadcasting, media networking and production equipment

St. Louis Cardinals unveil new HD video
boards that rely on Grass Valley cameras,
switcher and control room equipment

As baseball season opens in the U.S., St. Louis Cardinals fans have an extra reason to be excited. The team has unveiled 11 new stadium-facing state-of-the-art high-definition (HD) LED video boards at Busch Stadium. To support the operation and content delivered by the boards, the team selected Grass Valley, a Belden Brand, to equip the stadium with a more robust switcher, routers and HD cameras. The move comes as the team marks the 10th anniversary of Busch Stadium.

"Grass Valley's ability to provide us with equipment that seamlessly integrates into our production workflow made this an easy decision for us," said William DeWitt III, president of the Cardinals. "The equipment is efficient, intuitive and enables us to be creative and deliver the kind of content our fans love. Most importantly, it makes the whole system easier to use and helps our team to be more effective."

Grass Valley live production equipment will run much of the control room, providing the team with considerably more production flexibility and the power to manage various feeds with a system designed to grow as their business needs change.

Grass Valley is supplying:

LDX 80 Première switchable 1080i/720p HD cameras that offer an upgrade path to expand the camera's functionality as needed--using weekly or perpetual GV-eLicenses. This will give the stadium the same HD quality as the team's broadcast partners, enhancing video scoreboard production and three-camera interviews for TV, as well as live webcasts through

Karrera K-Frame S-series 3 M/E video production center switcher with a 4 M/E-capable frame providing multiformat support for HD, 3G and 4K. The team will use the switcher's DoubleTake feature to double the number of panel M/Es and provide simultaneous clean feeds. This will provide multiple programming options around the stadium, such as specialty graphics and feeds to different areas.

router for integrated audio processing and simplified cable management with NV9000 router control to embed audio channels and interface with the stadium's MADI-based audio system.

Kaleido-Modular-X multiviewers with split input/output that offer scalability both on the input and output side for future-proofing the stadium's investment as production needs increase. frames for modules that provide simultaneous processing of 3G, HD, SD and analog video, as well as AES and analog audio.

M3 integration cable
, built with Belden high-precision cable, to simplify the interconnection between the NV8280 router and the Kaleido-Modular-X multiviewers while maintaining the highest signal integrity at rates up to 3G.

"With Grass Valley's parent company Belden located here in St. Louis, it gives us a good connection and keeps the investment in the local economy," added DeWitt. "Both brands have such outstanding reputations--the local connection is an added bonus."

With the Cardinals upgrading all 11 stadium-facing LED scoreboards, the main video scoreboard is 120-by-40 feet, with a total size almost three times that of the previous board and with twice the resolution and brightness. All 11 boards and the control room were fully installed and operational in time for the April 11 home opener. The stadium audio system also was upgraded with new amplifiers and control software.

"We're excited to work with the St. Louis Cardinals, giving them the tools they need to operate an efficient workflow that will allow the team's best ideas to be shown on the boards for the fans," said Kyle Luther, vice president of sales, North America, Grass Valley. "Just like the St. Louis Cardinals have been one of baseball's most successful teams, we pride ourselves on providing the highest quality equipment to our customers."

Grass Valley in profile
The new Grass Valley keeps broadcasters, content owners and service providers future-ready as they navigate the changing landscape of television. With the most comprehensive collection of workflow solutions in the industry, Grass Valley delivers end-to-end television production and content distribution workflows that enable the efficiency and flexibility broadcasters need to stay competitive today--while offering technological foresight they need to keep pace with consumers' desires for more content on more devices. Grass Valley, headquartered in Montreal, leverages the collective expertise and depth of the Grass Valley Group and Miranda Technologies, each having been acquired by St. Louis-based Belden Inc. Belden delivers a comprehensive product portfolio designed to meet the mission-critical network infrastructure needs of industrial, enterprise and broadcast markets. With innovative solutions targeted at reliable and secure transmission of rapidly growing amounts of data, audio and video needed for today's applications, Belden is at the center of the global transformation to a connected world.

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