The Journal of Industry and Technology

Industrial Analytical Instrumentation

Euro Technology

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Broadcasting, media networking and production equipment

Grass Valley expands entry-level camera features
with flexible, switchable Focus 75 live camera

Grass Valley, a Belden Brand, is introducing the new Focus 75 Live, a highly affordable 720p/1080i switchable HD system camera. This camera represents a new entry level into Grass Valley's legendary imaging quality--widening the range of potential applications for customers with more options in format support.

Featuring three fully digital Xensium-FT CMOS imagers with global shutter operation, the Focus 75 Live camera boasts a high level of sensitivity for productions where less lighting is available and can be used with a smaller iris setting to deliver an increased depth of field while allowing operators to hold a tighter focus. With a standard B4 2/3-inch lens mount, the Focus 75 Live can accommodate HD lenses already in customers' inventory.

"Not every customer needs a full-featured top-of-the-line camera to meet their production needs, but they do want the legendary quality and performance for which Grass Valley is known," said Mike Cronk, senior vice president of strategic marketing, Grass Valley. "The Focus 75 Live camera gives customers an affordable point of entry with the ability to switch production formats on the fly, as needed."

Focus 75 Live offers strong image performance by always capturing the image in full progressive 1920x1080 HD resolution and downconverting to either 1080i50/59.94 or 720p50/59.94 (user switchable). In addition, the highest quality SD signals are available at the camera base station.

The Focus 75 Live camera is ideal for smaller live studio and field applications, including regional broadcast stations, SNG vans, small outside-broadcast (OB) vans, university sports productions, staging and houses of worship. To fully support the Focus 75 Live camera, Grass Valley offers a line of dedicated Focus transmission solutions including adapters and base stations in all versions of triax connections available on the market, and a SMPTE hybrid fiber transmission system based on the Lemo SMPTE fiber connector.

Grass Valley in profile
The new Grass Valley keeps broadcasters, content owners and service providers future-ready as they navigate the changing landscape of television. With the most comprehensive collection of workflow solutions in the industry, Grass Valley delivers end-to-end television production and content distribution workflows that enable the efficiency and flexibility broadcasters need to stay competitive today--while offering technological foresight they need to keep pace with consumers' desires for more content on more devices. Grass Valley, headquartered in Montreal, leverages the collective expertise and depth of the Grass Valley Group and Miranda Technologies, each having been acquired by St. Louis-based Belden Inc. Belden delivers a comprehensive product portfolio designed to meet the mission-critical network infrastructure needs of industrial, enterprise and broadcast markets. With innovative solutions targeted at reliable and secure transmission of rapidly growing amounts of data, audio and video needed for today's applications, Belden is at the center of the global transformation to a connected world.

For further information, view website: 
Refer to page 76

Belden, Belden Sending All The Right Signals, and the Belden logo are trademarks or registered trademarks of Belden Inc. or its affiliated companies in the United States and other jurisdictions. Grass Valley, LDX XS and the XCU are trademarks or registered trademarks of Grass Valley. Belden Inc., Grass Valley, and other parties may also have trademark rights in other terms used herein.

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